The GOT COVER campaign in partnership with TOPSHOP/TOPMAN would mark the start of a series of year end parties and social events by AfA, to spread the awareness of HIV AIDs and the importance of being socially responsible when engaging in sexual activities. TOPSHOP/TOPMAN would be spearheading this launch and targeting its Fashion savvy supporters together with the potential of reaching out to the masses as this event will be held in the heart of Singapore . Thus the benefit concert held at the area outside
TOPSHOP|TOPMAN, would be essential to influence the attention.The TOPSHOP|concert would be one of our most essential platform in directing the crowd and to reach out to the general demographic towards the campaign as well as to entertain the supporters of this cause. HIV AIDs is relevant to both older and younger generation, we find the importance of including this benefit concert to relate to all walks of life, thus using this as a platform to relate the message on HIV AIDs through the art of music. This particular event is important in every way to AfA as it enables us to relate to the masses with the at the importance being fashionably sensible is as important as being socially responsible of being aware of this social epidemic, together with the support of TOPSHOP|TOPMAN and the management.
MEET SOME OF THE FASHIONISTAS who SUPPORTED THE CAMPAIGN:
DAVID GUISON, style blogger fro the Philippines (my Guest)
Me, blogging for Fashion Fast Forward, Singapore
We also enjoyed the 20% discount store-wide that night…
To know more about the campaign, read on below.
About Action for Aids :
Formed in 1988, Action for AIDS (AfA) is a voluntary community based organization and a registered charity since 7 October 1994. Registered IPC under the Ministry of Health from 15 December 2004. Our objectives are to provide support and assistance to persons living with HIV and AIDS (PWAs); to increase awareness, education and understanding of AIDS and HIV infection; to combat discrimination and stigmatization of (PWAs) and their loved ones; and to encourage AIDS-related research activities in Singapore.
About GOT COVER :
Got Cover is a campaign by the AfA promotes the awareness of aids and create a trends of normalizing condom use , amongst the generations of youths and working adults through parties and specially crafted social events to reach out to its target demographic through ways that are relatable and current. The location of each GOT COVER series of campaign are specially hand picked to reach different target audiences.
GOT COVER x TOPSHOP :
Venue : TOPSHOP|TOPMAN Knightsbridge store
Time : 6:00pm – 10:00 pm